Jan 30 2007
This is going to be epic
While I was at the kino watching Rocky Balboa they showed a trailer for Danny Boyle’s new film; Sunshine[1] which looks fairly interesting. But what struck me is how music can become so linked to one specific thing that when it is used for another it leaves you scratching your head.
Some of you may be aware that Ireland hosted the Ryder Cup[2] and some of you who are Irish may remember the AIB “This is going to be epic” adverts[3] Well, they’ve used the same music, Summer Overture by Clint Mansell & Kronos Quartet in the Sunshine trailer. And as impressive and grand as that music is, I just kept waiting for some voice over man to witter on about titans clashing, and the sound of half a billion people holding their breath. All that epic tosh they used to market that golf yoke.
It is amazing how music can become so lined with a specific memory. Especially when you don’t want it to. Cause I quite like that music, but I really hate that ad. Maybe I should find it online somewhere and listen to it so often that all associations with the ryder cup have been eradicated?
