I can’t make up my mind whether or not the new McDonald’s ad is a piece of subversive genius, or just a really bad ad. Either way I loves it.
It isn’t really for McDonald’s, instead it is advertising MDs as a great place to have a career But the reason I love it is because it achieves the exact opposite of what it sets out to do. It should make you think that being a manager at a fast food shop is not all “fries and grease”, shouldn’t it? But it doesn’t. It highlights and points out all the negative aspects.
Now I don’t think that there is anything wrong with working for McDonald’s I’ve worked in my share of fast food joints, and being a manager there is presumably quite like being a manger anywhere else, albeit with more chip smells.
They start off the advert with our hero telling all his mates he’s got a new job. “Working at McDonald’s” And straight away the jokes begin. Jokes that take up most of the ad. At a football match his team-mates throw in the ball, asking “does he want fries with that?” Late at night his friends coming home ring his buzzer, giving an order for chips and burgers. The ad is all about how easy it is to take the piss out of working for those happy shiny golden arches.
So you’re sortof expecting some reversal. I mean, why on earth would MacDonalds make an ad pulling the piss out of their own job opportunities unless they reversed it, successfully at the end.
But they don’t. They make a half-hearted attempt by telling you all the positives, flexible hours erm, ehm, there were others, I just don’t remember them and it ends with one of dweeby-hero-boy’s mates asking a customer “do you want fries with that” and hero-lad giving him a self satisfied “nyah nyah now you too must suffer this indignity” look And then a voice over, from a clearly bored and distraced girl asking you “D’ye wan’ a career wi’ that?
So, what are McDonalds thinking? And to spend â‚¬500,000 on an ad like that!