Question for the male shavers in web-land

9 August 2005


Do you use Gillette? More importantly does the fact that the adverts compare razors to cars make sense to anyone? Anyone at all (at all)?

They were never the most entertaining of ads, but this latest campaign, this ridiculous obsession with power, mach speed, and turbo something has morphed into Nitro razors.

Yes, that is Nitro, and the shots in the ad seem to suggest that by pressing that little button you can get the same performance out of your racer as Vin Diesel got out of his car in The Fast and the Furious. And not only that, but the girl? in the leather trousers? and that 80’s hair?

Oh yeah, and who pays to watch ads?

They may as well as say “With Gillette you already have any fast car and fast woman you want.” Razors; the new power gadets!

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12 Responses

  1. NineMoons says:

    Imagine if you bought a razor in the hope it would turn you into Vin Diesel and instead you turned into Paul Walker.

  2. Fence says:

    Oh, the horror! the horror!

  3. NineMoons says:

    Didja see the stuff about Cian O'Connor's death threats? And yer man doing a Jessica Kurten and refusing to jump with Cian? Jilly Cooper could finally go hard-hitting and write a fictionalised version of all this shite…

  4. I'm waiting for the razor with 12 blades. You'll need a arm like Arnie's to lift it.

    We started with 1, then 2, 3 and lately 4. Its only a matter of time.

    Surely after 3 the multiple blade effect had peaked.

  5. Fence says:

    I think 9 blades is the highest they can possibly go. You know, cause that way they get to combine the mystical forces of the "great number" 3 by the "great number" 3

    Whereas 12 only has one "great number" 3 and then a 4. Not so mystical.

    Or maybe they'll go to 16, and be able to compare it to a 4×4 super-dooper SUV

  6. Carl V. says:

    I have to admit that I use the el-cheapo razors…bics I think. But I am intrigued by this whole vibrating razor phenomenon that's permeating the commercial airwaves. I'd like to try it once but keep having the image of the vibrations causing me to cut the living hell out of my face. Too many horror films I guess.

  7. Fence says:

    Course over where you are Carl V you probably don't have to put up David "oh-so-shite-at-anything-but-crossing-the-ball" Beckham coming down the stairs, looking like <a href="$File/cow+with+ear+tags.jpg&quot; rel="nofollow">a cow that just got its ears tagged. Only his tags are diamond earrings, not little plastic ID numbers

  8. Carl V. says:

    That is true. I've only seen one Beckham ad recently and he was only in it for a second. I'd settle for a few more Posh Spice ads.

  9. Fence says:

    Posh? Posh! She aint nothing but a stick in a black dress :)

  10. NineMoons says:

    Pop quiz hotshot – would you prefer David and Victoria with all their attendant horribleness (and have to agree absolument about the earrings) or would you prefer Wayne Rooney and that chav wan whatever her name is? Imagine a pair who make the Beckhams look classy.
    In other news – TV3 had a razor ad on last night that turned out to be an ad for The Fast and the Furious. It's on Sunday at 9. Haven't seen it in a while – wonder will I still appreciate Vin?

  11. Carl V. says:

    Sorry Fence, I have many and varied tastes in women and she definitely fits into one of my hotties categories.

  12. Fence says:

    NM, I'd have to prefer the Beckhams. Rooney is just too shudder-inducing :)
    And of course you'll still appreciate Vin, after all he'll be competing for attention with the Paul Walker…

    Carl V. what can I say? ;)